BAPTISTE Joins Zalando’s Six-Month Accelerator Programme in Partnership with ADAN

We’re thrilled to announce that Baptiste has been selected for a prestigious six-month accelerator programme designed by Zalando in partnership with ADAN (Afro-German Academic Network). This incredible opportunity is designed to upskill small Black-owned brands with the tools, knowledge, and support they need to expand their businesses onto major e-commerce platforms like Zalando. At Baptiste, we are deeply honoured to be part of this initiative, which aligns perfectly with our mission to champion inclusivity, creativity, and sustainability in the fashion industry.

What the Accelerator Programme Means for Baptiste

This programme (starting October 2024) offers Baptiste the chance to gain invaluable insights into scaling our brand on an international level. With e-commerce becoming the dominant force in retail, learning how to successfully navigate platforms like Zalando is key to our growth. Over the next six months, we’ll receive expert training, personalised mentorship, and strategic resources that will help us optimize our operations and enhance our customer experience.

More importantly, this opportunity allows us to share our story and craftsmanship with a wider audience. As a brand that celebrates cultural fusion and individuality, we believe our bold, elegant designs resonate with modern women who value quality, authenticity, and purpose. Through Zalando, we will be able to connect with customers across Europe who are looking for fashion that speaks to their unique sense of style and identity.

Empowering Black-Owned Brands

At its core, the Zalando accelerator programme is about empowerment—uplifting small Black-owned brands like Baptiste by offering a platform to grow, thrive, and compete. ADAN’s involvement brings an added layer of purpose to this initiative by addressing the underrepresentation of Black entrepreneurs in the fashion space and giving brands like ours the opportunity to flourish on a global stage.

For us, this is more than a business milestone—it’s a chance to contribute to a more inclusive and diverse fashion industry. It’s a step toward ensuring that the voices and talents of Black creatives are heard and celebrated.

Looking Ahead

As we embark on this exciting journey with Zalando and ADAN, we remain committed to the values that have shaped Baptiste from the start: craftsmanship, storytelling, sustainability, and community. We can’t wait to see what the next six months will bring, and we look forward to sharing every step of this journey with our community.

Stay tuned for updates as we expand our horizons, reach new customers, and continue to craft fashion that empowers women to express their individuality and confidence.

Thank you for being part of our story!

Follow Our Journey

Make sure to follow Baptiste on social media for updates on our progress in the Zalando accelerator programme, sneak peeks of upcoming collections, and more insights into our creative process. Together, we’re making waves in the fashion industry, and we can’t wait to see where this adventure takes us!

This opportunity is not just about growing our brand—it’s about making fashion more inclusive, authentic, and impactful. Here's to the future of Baptiste, and to all the incredible small brands that are rising alongside us!

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